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About us

In 2010, we began our investment adventure by investing in apartments and houses, mainly in Europe, Asia and the US. Then in 2016, we became interested in multifamily and joined Brad Sumrok's Mentoring Program in 2017 where we also got the chance to meet Grant Cardone (picture).

We are currently involved in 15 deals with nearly 5000 apartments. Born and raised in Switzerland, we went through a normal educational path that 70% of the Swiss population goes through, namely a commercial apprenticeship in the insurance and hotel industry, where we make our active living. 

In the passive sector, our involvement in rental real estate, we monitor ongoing multifamily projects and evaluate potential deals in booming and stable U.S. markets and follow them throughout their investment cycle. We have extensive experience in communications, speak multiple languages, study investment summaries, PPM's, deal and market analysis, and maintain a robust network with a variety of reputable and trusted local project partners.

Our ambition is to participate in the acquisition of a new project with more than 100 apartment units each year and leave a sustainable footprint of modernized middle-class apartment communities at affordable rents.

 

 

Highlights

  • Niche Investment Strategy. Capitalizes on a growing and underserved niche to apply workforce housing with added community lifestyle value for the tenants.
  • Focused Acquisition Strategy. We focus 60-600 Units B & C Off market & listed Apartment Properties in landlord friendly states with value-add opportunity
  • We focus on an experienced local Management Team. Acquisition, asset management and re-development experience in repositioning multifamily properties for U.S. workforce demographic 
  • Strong Industry Fundamentals. Favorable industry and economic conditions have created optimal investment timing. Favorable real estate and business-friendly environment lead to optimal investment timing in emerging U.S. markets
  • Geographic Focus. Landlord friendly emerging US Markets such as the Texas Triangle, Central Florida, Atlanta etc. Strong demand for U.S. middle market multifamily units is supported by leading population and job growth in targeted markets. 
  • Target Exit Returns. The business plan should show an NOI increase of over 80% and a sales price 15-30% above the renovated purchase price. The average cash on cash return (NOI - interest - amortization) / equity, we would like to see at 10%, resulting in a minimum total return of at least 80% and an IRR of 15-20%.

 

Discounted Cash Flow vs Internal Rate of Return*

A lot of people get confused about discounted cash flows (DCF) and its relation or difference to the net present value (NPV) and the internal rate of return (IRR). In fact, the internal rate of return and the net present value are a type of discounted cash flows analysis. Both the NPV and the IRR require taking estimated future payments from a project and discounting them into the Present Value (PV). The difference in short between the NPV and the IRR is that the NPV shows a projects estimated return in monetary units and the internal rate of return reveals the percentage return needed to break even. In fact the IRR is the return needed for the NPV to hit 0.   

 

 

Typical Investment Lifecycle  

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Acquisition Criteria

  • Nearly "fully occupied" multi-family apartment buildings from 60 to 600 units with existing cash flow

  • Texas Triangle, Central Florida, Atlanta and other landlord friendly uptrending markets

  • Stabilized Cash Flow with Value Add potential (Hybrid)

  • Middle Class Workforce

  • Near Hospitals

  • B or C+ Class in A or B Class Areas

  • No Crime Area

  • Uptrending Area

  • Minor rehab

  • Low Rents

  • Low Occupancy

  • Deferred Maintenance

  • Lousy Asset Management

  • Mismanaging Property Management

  • Near to shopping center (f.e Walmart)

  • Near to Jobs, Transport and Highway 


Track Record (US only)

4’866 Doors (As of 9.2021)

  • 23/08/2021: 324 Units, Rosemont On El Dorado, Webster, TX 
  • 09/06/2021: 1331 Units, The Westchase Portfolio, Houston 
  • 29/08/2020: 288 Units, 10X Living at Panama City Beach, Florida 
  • 29/08/2020: 531 Units, Columbia Town Center, Columbia, Maryland 
  • 29/02/2020: 360 Units, The Retreat at PCB, Panama City Beach Florida 
  • 29/02/2020: 294 Units, Addison Place, Naples, Florida
  • 21/02/2019: 354 Units, Surround Apartments, 4299 Pleasant Run Road, Irving, TX 75038 
  • 09/11/2018: 310 Units, Maravilla, Ex-Rush Creek 2650 West Northwest Highway, Dallas 
  • 26/10/2018: 432 Units, Interlace (Cielo Ranch) 3801 Gannon Ln, Dallas, TX 75237
  • 20/09/2018: 67 Units, Milagro Apartments, 3064 Las Vegas Trail, Fort Worth, TX 76116
  • 21/08/2018: 122 units; Ravenwood Apartments, 2333 Escalante Ave, Fort Worth, TX 76112 
  • 19/06/2018: 142 Units, Villas Garden; 2730 Fyke Rd, Farmers Branch, TX 75234 (19.06.2018) 
  • 30/04/2018: 123 units; Prairie Court/Ex-Carrier Arms 531 S Belt Line Rd, Grand Prairie, TX 75051 
  • 16/03/2018: 140 Units, Silversmith Creek Apartments, 7211 Crane Avenue, Jacksonville 
  • 11/03/2018: 48 Units, The Park at Woodlands Apartments, Houston 
  • 30/12/2016: Triplex, 3830 Deal Street, East Chicago, Indiana
  • 19/10/2016: Duplex, 1252 Semmes Street, Memphis
  • 07/12/2015: Single Family House, 15511 Pebble Lake Drive, Houston Texas

 

Tracking Example (Smallest Deal)

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Investment Strategy

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  • "Sweet Spot" Multifamily Deal Focus that are 90%+ occupied and provide already monthly cashflow are ridiculed and completely overlooked by institutional investors, brings us tremendous opportunities. 
  • We focus on B- and C-class multifamily apartments with upgrading opportunities in emerging U.S. markets that can be repositioned with a community lifestyle management approach for the rapidly growing workforce.
  • Focus on strategic acquisition, upgrading and operation of value-add multifamily properties in emerging landlord-friendly U.S. markets such as Texas, Atlanta and Central Florida, ideally near a hospital and shopping.
  • ​Improve operations, hire local operating team with experience in transforming operational problems, know how to effectively enforce physical improvement, and have knowledge of turning around properties that suffer from and/or have capital constraints.
  • ​Work with local operating team with experience with five-year exit strategy, whether by selling or refinancing an accumulated, stabilized portfolio to another investment group or institutional investment company. 

 

Unmatched Competitive Advantage: "Wow-Effect"

We expect our on-site team to position the property to create a lifestyle by applying the 5-step Integrated Positioning Initiative, or IPI system. This 5-step system is designed to improve and optimize the operational and financial performance of an apartment complex. A general step-by-step guide follows:

  • Step 1: Discovery: establish the facts about the property and the market. Evaluate and assess the property, the market, the competition and the customer using customized diagnostic tools.
  • Step 2: Exploiting the position: positioning the property in the market to maximize the income of the housing unit. Exploiting underserved needs, deviations and gaps in the market. Develop strategic positioning strategy and set up for integration. 
  • Step 3: Integrate competitive positioning strategy: integrate the new strategy into all functions of the business unit. Train staff on the new strategy, improve promotional materials to reflect the new positioning, and implement the action plan. 
  • Step 4: Customer relationship management program: Establish a database marketing system. Implement an aggressive program of rental resident referrals, customer care and retention.
  • Step 5: Strategic Alliances Program: Establish and implement a referral system in the local market and business community. To successfully integrate any property into a local market, a procedural method is required. This process is based on the concept of finding gaps in that specific target market. These gaps are weaknesses that can be exploited by positioning our property to provide a solution to the weakness or gap we have identified. 

After following the five steps above, the team needs to find that gap in the market and position the property toward a specific target market. A Lifestyle niche. Each lifestyle niche can be different. Senior residents will want certain things that students don't want. For examples, seniors want to learn new things, so holding meetings with speakers talking about history, retirement and medical health will be very popular. Students on the other hand would rather engage in video game tournaments, dating games and coffee gatherings. Shaping our amenities and services towards that target market will create a positive unique lifestyle for the property and community where residents will stay longer and pay more. 

 

Examples:

College Students

Living Problems:

  • Tight budget
  • Meet people
  • Busy with school and work with little free time.

Our Community Living Solutions:

  • Free roommate program
  • Free wireless internet
  • Free coffee bar
  • Game room
  • Dating game
  • Video game tournament
  • Study room with clubs and groups
  • 24 hr business center. 

 

Seniors

Living Problems:

  • Limited budget
  • Active lifestyle due to feeling of less time/years remaining in life
  • Safety and security
  • Missing Companionship

Our Commmunity Living Solutions:

  • Free education seminars
  • Activity director. Guarded gated community
  • Daily social breakfast. Bingo, bridge & poker night
  • Free transportation to doctor, groceries, etc.
  • Social clubs & committees.

 

Single Parents

Living Problems:

  • Busy schedule
  • Tight budget
  • Managing kids
  • Complex life with little balance.

Our Community Living Solutions: 

  • Free school transportation
  • Free after school program
  • Free community center
  • Social activities and clubs
  • Playground & sports
  • Dating game
  • Game and video room
  • Refreshing Gym, Pool, Jacuzzi

 

Niche Culture Tenants (f.e Hispanics)

Living Problems: 

  • Managing family and friend gatherings
  • Managing large household family size
  • Speaking better English
  • Cooking space & equipment
  • Social gathering place for stay at home moms

Our Community Living Solutions:

  • Community activity center
  • Computer room
  • English speaking lessons
  • Large stove in kitchen with open space
  • After school program for kids
  • Large room for social activities
  • Playground & BBQ area
  • Soccer field instead of Basketball court

 

WHY USA?

  • Population Growth. A number of secondary markets are seeing a jump in population as people follow the jobs. This is particularly true in Texas, with rapid growth in Houston, Austin, and Dallas-Ft. Worth, fueled by the technology and energy sectors. Increased development and infrastructure improvements provide opportunities for investment.
  • Strong Economy. The U.S. economy is the most stable and open in the world, and attracts buyers from countries where the situation is much more volatile. Foreign investors can operate with relative freedom in the U.S.
  • ​Real Estate Prices are Skyrocketing in other Countries. With the skyrocketing of real estate prices in places like Munich and Frankfurt, Toronto, Hong Kong, Paris, and Amsterdam. Zurich is a new addition to the bubble risk zone. Use the UBS interactive Global Real Estate Bubble Index to track and compare the risk of bubbles in 25 cities around the world.
  • A Buyer’s Market. Prices are currently very low in U.S. commercial properties. They’re down 30% overall from their peak, and this makes U.S. commercial real estate the best bet for international investors, as well as an attractive option for domestic buyers. There can be no doubt that it’s a good time to invest in commercial real estate in the U.S. Its long-term stability and attractive inventory keep it at the forefront of international investment and continue to present opportunities that seem too good to pass up. If the projections turn out to be right, the Texas Triangle’s population will surge more than 19 percent during the 15-year span — from 18.14 million in 2015 to 21.65 million in 2030. To put that into perspective, the New York City, NY, metro area has about 20.18 million residents. In other words, if the Texas Triangle is treated as one humongous metropolis, rather than four separate metro areas tethered by highways and airways, it’s on track to eclipse the size of the Big Apple. Nonetheless, a 2008 report by urban planning professors and students at Texas A&M calls the Triangle “one of the most dynamic urban regions in the nation,” rivaling both New York and L.A. If the Triangle’s population grows as foreseen, the megaregion will become even more dynamic -- and crowded.
  • Renting is the new American Dream. For a long time, having one's own house was considered the epitome of the American dream. But that has changed: More and more Americans are choosing to live in a rented apartment of their own free will. For This gives investors promising prospects. A growing number of residents no longer regards living for rent as a short-term phase, but chooses to rent the apartment completely conscious, because this form of living allows a more flexible lifestyle than home ownership. 
  • Free of government intervention. In addition, the US housing market is largely free of government intervention is. While in Germany, the public sector is using the rent brake and other instruments regulating the housing market, comparable regulations in the USA are only found in some cities and also there only in certain cases. As a rule, the owner is therefore free to to charge a rent in line with market rates. The rental agreements usually run for one year; after twelve months.

 

Get in touch 

Marcel T. Rutz co-authored the german book "Das System Immobilie" with Thomas Knedel and was a speaker at his Immopreneur Congress in Frankfurt in 2017 and 2016, at the Property Investor and Homebuyer Show in London.

 

He is also the initiator and founder of the podcast host "US Multifamily Apartment Investing Stars & Stripes" on itunes, audible & google play. Questions, or Podcast Inquiries you may reach me here

 

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"Marcel, It was a great pleasure to be on your podcast and am happy to share or help others who are getting into multifamily investing. To schedule a chat, plz click the following link: https://calendly.com/arunsri "

Arun Sriramineni 

 

"Thanks for having me, Marcel! For those interested in learning more about how I help others through apartment investing or future investment opportunities, please click below to schedule a chat: https://bit.ly/3cqSvy4"

Jade Laye